Thursday, March 18, 2010

The Psychology and Impact of Front Page Headlines

men reading newspaperThe front page of today's Wall Street Journal featured the following headlines:

Largest Bold Text: Bill Gates Issues Call for Kinder Capitalism (positive)

Large Bold Text: Stocks Reverse Early Losses, Close Up 2.5% (positive)

Large Bold Text: Developing Economies Face Reckoning as U.S. Stumbles (U.S. still the powerhouse)

Top of the Page Teasers: Is It Too Late To Resuscitate the Economy? (wait and see)

Not Buying It: Downturn Hits Upscale Retail (negative)

Housing Bust Makes a Move to More Places (negative)

At the bottom of page one under TODAY'S AGENDA a small article appeared with the following headline: For Existing-Home Sales, A Slight Fall is Good News. The tiny article went on to state existing-home sales are expected to have fallen slightly in December after a rise in November....Realtors have been encouraged by relatively stable sales in recent months.

That's good news, but the consumer has to read past a lot of negative headlines to find it.



Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800


South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.





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