A few weeks ago I showed property to some very classy buyers. We saw several upscale homes and all were staged to "the nines." It was full-on model home and then some. I think my buyer's response will surprise you; it did me. Here it is:
"I'd prefer to see the home vacant, without all the frou-frous. Why doesn't the seller spend the money on something that would actually benefit the buyer?"
Yikes, does he have a point? After a deep breath or two I asked what he would prefer instead? Sit down, if you're not already doing so.
"For starters, I'd like to see the floors, not area rugs that do not stay. How about if the seller pays down my loan rate, or picks up some closing costs? Better yet, reduce the price."
I'm not trying to ruffle any feathers. I have used stagers several times in the last few years. With the slower market conditions homes are staying on the market longer, and staging does make them prettier and showcases space and decorating ideas. But my buyer is right; all that gorgeous "stuff" does not stay.
Buyers are looking for added value. Price and condition are still their hot buttons. At least in one buyer's opinion, staging is throwing money away. Money he would like to see invested in improving the property he purchases, or in his pocket via a price reduction.
Are we asking sellers to pay for a service buyers do not want?
Norma Toering & Team RE/MAX Palos Verdes Realty(310) 493-8333 / Office Phone: (310) 831-0800
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