Palos Verdes Homes Blog: I Staked My Claim on a Few Communities, but the Clock and a Client Collided

Saturday, April 3, 2010

I Staked My Claim on a Few Communities, but the Clock and a Client Collided - 2008

My time slot for the localism land rush was duly noted (12:30), but I nearly missed it due to receiving an offer and a call related to it at exactly 12:28. I wanted some choice Palos Verdes communities, but my first duty is always to my client. I took the call.

I missed out on one of my top seven communities, but hey, I secured six, and that's not too bad. I was on the fence about the whole sponsorship thing until last night. I reviewed my marketing plan for the second half of 2008, and looked at the results for the first six months of this year.

The cold hard facts made the decision for me:

I'm working with six buyers as a result of my blog and localism posts.

I'm sending sellers in my pipeline to my blog for updates on local sales and listings.

My SOI is being converted to blog readers instead of a monthly letter update since my outside blog is up and running.

Ten people attended my weekend open house; two commented on my Active Rain blog.

My blog has allowed me to discontinue my snail mail newsletter saving me over $10,000 per year. My six communities cover most of the areas I mailed to, so $648 per year is a very small price to pay.

If the AR guys continue to direct google juice to localism, and I continue to provide good content for consumers, sellers and buyers will find my posts scattered throughout the Palos Verdes Peninsula communities. Some I will sponsor, others I will be a contributor to, overall localism may put my information in front of more consumers than my AR blog does, especially if some of the AR google juice is diverted to localism.

I've done my part to make the guys at AR a little money, let's see what they can put in my pocket. I'll be tracking this one closely.

I just re-read this blog and I think I'll sign off and hurry over to localism and see if there are any leftover communities I can still pick up. After all, I've been sending a glossy magazine to many of my top clients and that contract expires in September. That frees up another $200 a month in my marketing budget. If there is still time, I may grab a couple more; I never could resist a great bargain.