True story: Last weekend a well-dressed prospective customer strolled into my open house, smiled at me, took the flyer I offered, and said, "Oh nice flyer! You're someone I could work with."
This Choosy Customer went on to say she immediately ruled out an agent who gave her a 'sloppy flyer' because, "If I'm going to spend three million dollars I have the right to be picky." And she does.
Prospective clients have keen senses when sniffing out an agent to represent them, and they use them:
The eyes take it all in: As a real estate agent I want people to see my brand. A bad first impression often ensures I will not have a chance to change a customer's mind. The sight test begin with me, my style and the products I use to represent me (flyers, business cards etc.).
Can you hear me, now? Effective communication will draw a client closer, soon they will be doing more than listening, they will ask questions, give personal information and size me up as someone worthy of their time--or not.
What's that smell? There is no easy way to say this, but if it is not coming from the house, it might be the agent. Too much perfume, or too much garlic can make people step back and question if they want to subject their nose to repeated assaults by selecting a smelly agent to work with.
Check your vibe: From the moment a prospective client sees you they are forming an opinion of your character, your knowledge, your integrity and your ability to meet their needs. They are getting a feel for you as their potential agent. The interview is finished if they are not comfortable with you.
No one wants to walk away with a bad taste in their mouth.
More blogs about a real estate agent's life from Norma.
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.
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